Krima Co-operative Essay Example | Topics and Well Written Essays - 2000 words

Krima Co-operative - Essay Example Customers’ tastes keep changing and doing quality management is advised continuously in every business. Another reason for having to do a quality control management is mainly due to the competition cropping from small co-operatives. In addition to this, Krima co-operatives plan on starting to export their products and they have to ensure that their products meet all the quality requirements set by the bureau of standards in all different countries. It is difficult to understand precisely what customers need and want and this is where quality management comes in. All customers have different tastes and they want the product they will consume to have a particular peculiar character. Quality management focuses on both service and product. It has four components; quality control, quality management, quality improvement and quality assurance. There is no one definition of quality management but (Rawlins, pg34. 2009) says that it is a set of rules or procedures that ensure a product or service is designed in such a way that it satisfies a customer’s needs. Kezner (14, 2009) calls it business management because it is a way of ensuring that sales are made every day and, thus a business does not end up failing. It can therefore be looked at in terms of satisfaction for both the business and customer’s needs. ... Mostly, quality assurance procedures are done by an independent third party like a government quality control group using a planned system of review procedures. The above procedures do take time and resources and therefore it is important I prepare you. However, you should note that this is not a waste of time or resources; there are many reasons why I believe this business needs quality management. This is not just for the purpose of improving quality, but also to ensure that a product meets all the needs of the customer. The question we should ask ourselves is; with all the competition we are facing from other companies right now, what is it that we aim to improve before our competitors reach where we are? Is this going to be a long term or short term solution when dealing with our competitors? What is it that our competitors are offering that our customers might be attracted to? Quality management may be able to help us answer the above questions and in turn improve our business. I had mentioned earlier that I am aware that you plan to import your products, it is therefore important to know if our product will meet the needs of our clients in the other countries. At the end of this project, we will have ensured that our product not only creates competition but it is consistent with the requirements of the customer. Tamime (44, 2009) says that in any milk processing industry, quality management ensures that a customer keeps coming back for more and referrals are made. On the same page, he says that this has been the secret of many businesses. 2. Characteristics and dimensions of milk products quality. A once successful business owner of a milk manufacturing company said that there are three processes a product passes through before going to the market. The first